My favorite medium is the Internet. I chose to investigate Time Warner, the result of the merger between America Online (the original Internet Service Provider) and Time Warner (the magazine/movie/cable giant of the 1980s). Hanson wrote about the synergy of these two companies on pages 42 – 46 of his book, Mass Communications: Living in a Media World.
The idea of synergy, as Hansen writes, is for the different components of the combined company to promote the company itself and the other mediums it provides. Time Warner spans over a number of different mediums today; books, magazines, recording labels, cable networks, cable television operations, broadcast television networks, and movie studios. With the number of various mediums the audience has to choose from it is obvious why Time Warner, as of 2005, is the largest corporation in control of media and why the combining of AOL and Time Warner was so successful for the merged company. Hanson writes “the combination of AOL and Time Warner gave the new company a huge pool of material to offer customers and multiple methods of delivering it – from printed magazines to television networks to online services.”
1 comment:
Brittany,
This doesn't relate to your post...but I wanted to tell you that I really enjoy what you share in our Sociology class. You offer very good points and different views from others. I like listening to you, so keep it up!
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